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Side projects

Martin Truong in a dark suit with his arms crossed, on a street in Oslo

These are side projects, done alongside my studies and jobs. Each began with a restaurant or student club that needed a brand, a website or print, and I took it on to learn by doing: Photoshop, Illustrator, InDesign, Squarespace, and working with owners from idea to finished work.

Lime & Leaf

Client
Lime & Leaf AS
Category
Brand identity · Website
Year
2026
Location
Norway

Inspired by Asian vegan cooking, a green palette stands for freshness and harmony with nature. One design runs from the logo and branding to the Squarespace website.

limeleaf.no
limeleaf.no homepage on a MacBook
HAO homepage on a MacBook
HAO About page
HAO opening poster

HAO

Client
HAO Café
Category
Brand identity · Website
Year
2020 — 2021
Location
Majorstuveien 40, 0367 Oslo

A local Vietnamese restaurant with no clear brand or structure. We agreed on three primary colours and a dynamic style, and I carried it from the logo to every poster, then built the website on Squarespace.

HAO boba tea poster
HAO 17 May special menu
HAO salad menu poster
HAO fruit tea poster

UMI

Client
UMI Sushi
Category
Website
Year
2021
Location
Neuberggata 9A, 0367 Oslo

A sushi restaurant run by the HAO team. I designed and built its website, with menu, ordering and contact pages.

UMI family pack menu page
UMI homepage

Business Admin Club

Client
Ton Duc Thang University
Category
Event identity · Magazine
Year
2017 — 2019
Location
Saigon

As a member of the club’s Board of Management I recruited and onboarded new members and organized major events and publications. I designed the identity for Hospitality Charm 2018, the faculty’s biggest event of the year, and the student magazine Lodge and Go.

Read about Hospitality Charm

Hospitality Charm 2018

Hospitality Charm 2018 stage backdrop
Hospitality Charm 2018 poster
Hospitality Charm 2018 standee
Hospitality Charm 2018 invitation and schedule
Hospitality Charm 2018 prize board

Lodge and Go

Lodge and Go cover, October 2018
Lodge and Go cover, February 2019
Lodge and Go news spread
Lodge and Go Park Hyatt Saigon feature
Lodge and Go Jerusalem feature